OpenNI-Based Products & Solutions
adidas – Predator activation
upload date: 22 Sep 2013 09:01:51 AM
last update: 22 Sep 2013 09:01:51 AM
Developer: Zero Creative
Category: Digital Signage
One needs to break with traditional ways of communicating with
the consumer, this is why adidas choose to work with Zero Creative
and create huge impact during some activations in South America.

A virtual dressing room was created. This tool project a
true realistic augmented reality layer upon people to fit running
shirts. In connection to the LIMA 42K marathon the participants
could make a postcard by a simple hand gesture. Thousands of people created their personal, branded postcard.

For the introduction of the new adidas Predator an interactive
product viewer was developed. The presentation used
simple gestures for touch-less interactivity and was shown in
glasses-free 3D using xyZ 3D Displays.

Both projects resulted in extra sales, great user experiences and
reviews and presented adidas as a leading innovative brand.

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